On our way home from vacation we made a quick stop in Mexico City specifically to see Kidzania. We have heard a lot about Kidzania over that last few years. It is a good comp for WOW because it is a kid-targeted attraction with a focus on quality participatory activities. I learned it is an extremely well thought out, authentically designed attraction. The attention to detail is amazing and the amount of content is quite impressive. My kids definitely got into the KIDZOS, their money, and wanted to earn big bucks! They delivered packages, got their driver's license and worked in a bakery making cookies. Other kids were busy putting out fires, policing the grounds and working in the hospital.
Kidzania is now in 20 locations around the world. You can learn more here. http://www.kidzania.com